By  on March 1, 2013

While the nail category continues expanding, online nail wrap company Jamberry is hoping to add a new dimension. Launching in March, Jamberry’s Nail Art Studio is said to be the first online tool to allow customers to create customized nail wraps with any photo, pattern or design of their choice. “Our goal is not only to be on the leading edge of nail art and fashion, but also to continue to empower customers and women by always having something new to offer,” said Jamberry chief executive officer, Adam Hepworth, who started the company with his wife Christy and her sisters Keri Evans and Lyndsey Ekstrom. Centered on the concept of personal expression through DIY nail art, the brand offers two new design collections each year, in addition to monthly exclusives by one of the three sisters. What sets Jamberry apart from other nail art companies, according to Hepworth, is its sheer variety of nail designs. With more than 300 existing individual designs, Jamberry offers a broad assortment of salon quality nail wraps that can be applied at home. “We want something that works for everyone and helps women express themselves through their nails,” he said. Building upon the goal of having “something for everyone,” Jamberry’s Nail Art Studio is meant to do just that. Beginning next week, the company will offer a tool to personally customize nail art — which can feature any design or photo — called the Nail Art Studio that can be accessed at “The Nail Art Studio is opening up doors to partnerships with many organizations,” said Hepworth, who added that Jamberry has teamed up with Fashion Delivers to design a customized nail wrap for the charity. Jamberry also plans to team up with fashion designers to create custom nail wraps for upcoming shows. “We hope that the Nail Art Studio will push beyond the nail industry into the realm of designer fashion and perhaps as a major branding tool like customized M&M’s or the Nike design lab,” said Hepworth. Industry sources estimate first year sales may surpass $1.5 million in the first year due to Nail Art Studio. “We want to continue to expand,” said Hepworth, “while developing new products that will help customers and women express themselves.”

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