While the nail category continues expanding, online nail wrap company Jamberry is hoping to add a new dimension. Launching in March, Jamberry’s Nail Art Studio is said to be the first online tool to allow customers to create customized nail wraps with any photo, pattern or design of their choice. “Our goal is not only to be on the leading edge of nail art and fashion, but also to continue to empower customers and women by always having something new to offer,” said Jamberry chief executive officer, Adam Hepworth, who started the company with his wife Christy and her sisters Keri Evans and Lyndsey Ekstrom. Centered on the concept of personal expression through DIY nail art, the brand offers two new design collections each year, in addition to monthly exclusives by one of the three sisters. What sets Jamberry apart from other nail art companies, according to Hepworth, is its sheer variety of nail designs. With more than 300 existing individual designs, Jamberry offers a broad assortment of salon quality nail wraps that can be applied at home. “We want something that works for everyone and helps women express themselves through their nails,” he said. Building upon the goal of having “something for everyone,” Jamberry’s Nail Art Studio is meant to do just that. Beginning next week, the company will offer a tool to personally customize nail art — which can feature any design or photo — called the Nail Art Studio that can be accessed at jamberrynails.net. “The Nail Art Studio is opening up doors to partnerships with many organizations,” said Hepworth, who added that Jamberry has teamed up with Fashion Delivers to design a customized nail wrap for the charity. Jamberry also plans to team up with fashion designers to create custom nail wraps for upcoming shows. “We hope that the Nail Art Studio will push beyond the nail industry into the realm of designer fashion and perhaps as a major branding tool like customized M&M’s or the Nike design lab,” said Hepworth. Industry sources estimate first year sales may surpass $1.5 million in the first year due to Nail Art Studio. “We want to continue to expand,” said Hepworth, “while developing new products that will help customers and women express themselves.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast