Macy’s Inc. is looking to bring in the Millennial consumer — men and women in their teens and 20s who shop for themselves “in droves,” according to Jennifer Kasper, group vice president, digital media and multicultural marketing.
To appeal to this always changing demographic, Kasper said Macy’s thinks of shopping as a twofold experience, one that starts with online discovery and moves toward transaction, whether its via e-commerce or in-store.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"