By  on October 9, 2013

Macy’s Inc. is looking to bring in the Millennial consumer — men and women in their teens and 20s who shop for themselves “in droves,” according to Jennifer Kasper, group vice president, digital media and multicultural marketing.

To appeal to this always changing demographic, Kasper said Macy’s thinks of shopping as a twofold experience, one that starts with online discovery and moves toward transaction, whether its via e-commerce or in-store.

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