NEW YORK -- Jessica Miller is getting a lot of face time this fall at Calvin Klein Inc. Multipage portfolios, shot for the second season by Inez van Lamsweerde and Vinoodh Matadin, feature Miller in Collection, CK Jeans, Eyewear and...
NEW YORK--Jessica Miller is getting a lot of face time this fall at Calvin Klein Inc. Multipage portfolios, shot for the second season by Inez van Lamsweerde and Vinoodh Matadin, feature Miller in Collection, CK Jeans, Eyewear and Accessories."When you look at Jessica, she can be very glamorous and sophisticated and can look young, modern and playful," said Kim Vernon, who recently was named senior vice president of global advertising and communications at Calvin Klein Inc. "She has great potential because of her versatility, how flexible she is [physically and mentally] and how she participates in the creative. She really takes pleasure in the shoot."The 18-year-old Miller, who hails from Las Vegas, is currently under an exclusive contract to Klein. She also happens to be featured on the cover of the June/July French Vogue, with a fashion story shot by van Lamsweerde and Matadin.Klein's Collection ads for apparel, accessories and eyewear were shot on location in Paradise Valley, Ariz. The jeans campaign was shot in a New York studio. The male models are newcomer Raphi Kammer for Collection, and Travis, who recently made a name for himself as Klein's Underwear model, for jeans.One jeans spread, for example, features a sexy Miller in a short denim skirt and black long-sleeved shirt and black lace-up boots, next to an image of the model on the shoulders of a bare-chested Travis.One of the Collection ads shows Miller's more sophisticated side, with longer hair, black pants and a sexy sheer blouse, holding a Calvin Klein handbag, or wearing Calvin Klein Eyewear."We continued with a playful logo," said Vernon, describing the white brush strokes in the Collection logo. Before it was an etched design, she said. The jeans logo remains red, white and blue, but it's also brush-stroked.Collection ads were shot in color, and jeans remain black and white. The ads also have cutouts, which is a continuation from spring. The ads were art-directed by M/M, a Paris-based design agency, in conjunction with CRK Inc., Klein's in-house agency.A front gatefold will break in the August W, featuring Collection, CK Jeans and Calvin Klein Eyewear. In September, Vanity Fair will run a gatefold and spread (eight pages in all) featuring the women's and men's Collections, CK Jeans, Calvin Klein Eyewear and Accessories.Collection and/or CK Jeans ads will also appear in such magazines as V, Travel & Leisure, Harper's Bazaar, Town & Country, Elle, Details, Interview, Vogue, US Weekly, Blender, GQ, the New Yorker, CosmoGIRL! and Seventeen.While Vernon would not divulge the company's fall budget, she said it was flat to a year ago. For the second half of 2001, Calvin Klein spent about $7.6 million on U.S. media for women's and men's Collection, CK Jeans, Eyewear, Swimwear, Coats and Hosiery, according to CMR, a Taylor Nelson Sofres Co.Vernon said the company plans to run in excess of 3,000 ad pages globally in 2002. The ads will appear in 25 four- to 10-page portfolios in nine countries worldwide.Klein will also run his watch campaign, shot by van Lamsweerde and Matadin, in European magazines, featuring Miller and Travis with their hair messed up and wearing the watches. The imagesalso will be used for retail displays in U.S. stores.Outdoor advertising will be used in key markets for jeans, women's underwear and Klein's newest men's fragrance, Crave, said Vernon. Jeans ads will appear on a wall on the corner of Broadway and Houston in SoHo here; Sunset Boulevard in Hollywood, and newsstand kiosks in San Francisco. Outdoor advertising, including subway pillars and billboards, also will appear in such cities as Paris, Hamburg, Milan, Tokyo, Beijing, Hong Kong and Mexico City."
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews