By  on May 15, 2009

JA Apparel Corp. has signed a multiyear promotional partnership deal with the National Basketball Association in support of the September launch of its Joe Joseph Abboud label exclusively at J.C. Penney. The deal runs through 2011.

Joe, a collection of sportwear, tailored clothing, furnishings, outerwear and footwear, will be sold in around 600 of Penney’s 1,101 doors and will bolster the retailer’s assortment in men’s sportswear.

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