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Jones Focuses Marketing

NEW YORK — Jones Apparel Group has realigned its marketing department, promoting Stacy Lastrina to senior vice president of marketing and expanding Ross Klein’s responsibilities to include the Lauren by Ralph Lauren and Ralph by Ralph...

NEW YORK — Jones Apparel Group has realigned its marketing department, promoting Stacy Lastrina to senior vice president of marketing and expanding Ross Klein’s responsibilities to include the Lauren by Ralph Lauren and Ralph by Ralph Lauren brands.

Benny Lin, executive vice president and creative director, has resigned and his position has been eliminated, the company said Monday. Reached at his home, Lin declined comment on why he left the company. He had been with Jones for almost seven years, and was responsible for marketing, advertising, public relations and in-store shops for Jones’ better sportswear collections, including Jones New York, Ralph by Ralph Lauren and Lauren by Ralph Lauren, as well as the Evan-Picone and Nine West sportswear lines.

Anita Britt, executive vice president of finance, said the restructuring is meant to make the marketing department more focused, with one person in charge of Jones’ brands and another on Polo brands.

“It’s to have one single focus as a company, so there are two groups, with Stacy Lastrina overseeing the non-Polo group and Ross Klein overseeing the Polo brands and coordination with Polo Ralph Lauren Corporation,” Britt said.

Klein will continue to report to Bubbles Bott, president of Polo Jeans, while Lastrina will continue to report to Rhonda Brown, president and chief executive officer of Nine West Group, as well as group presidents of the other Jones brands.