By  on August 16, 2011

LOS ANGELES — After a 20-year absence, Jordache is returning to TV advertising with the help of “30 Rock” star Katrina Bowden and director Nigel Barker.

Bowden, who portrays the vacuous bombshell assistant on the NBC comedy alongside Tina Fey, is taking on the role of a fashionable time traveler for Jordache’s 30-second spot. Chronicling the New York denim brand’s evolution through the last four decades, she starts with a Farrah Fawcett-inspired look in the Seventies and moves through acid-washed jeans from the Eighties and the Nineties’ boyfriend fit before slipping on the skinny jeans that are popular today.

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