For music and fashion icon Justin Timberlake, his own line was the next big step.
Justin Timberlake isn't a criminal. He just plays one on the internet.
The 27-year-old megastar may have teamed with Madonna on her latest record, starred with Mike Myers in “The Love Guru” and toured the globe for his “Future Sex/Love Sounds” show, but he has another genre he’s ready to conquer. The Tennessee native’s latest starring role is in the ad campaign — a series of Webisodes — for his clothing line, William Rast. In the ads, he stars as — who else? — William Rast, a down-and-dirty Southern guy on the run with his girlfriend, Birdie, played by model Erin Wasson.
The campaign is a bit of a jump-off for the Los Angeles-based brand that Timberlake started with his best friend, Trace Ayala, in 2005.
“I’ve found out that you know a lot of women with a lot of opinions when you have a clothing line coming out,” said Timberlake when he made the fashion leap. “Mothers, girlfriends, friends and cousins all said, ‘Things need to be lowered here or moved there.’ Pocket placement is a big deal, and so is fit. One thing I’ve learned from all the opinions is that, if the jeans fit their ass, well, they’re going to wear them, and then they feel sexy and then the jeans are part of their lifestyle.”
After a slow start in the premium denim area, the duo hired Johan and Marcella Lindeberg as creative heads to develop a full lifestyle brand that would eventually include everything from edgy leather jackets and skinny jeans to military vests and miniskirts. The new product started hitting stores, including Nordstrom, Bloomingdale’s and Neiman Marcus last month.
“I have always admired the modern designs and sophisticated aesthetics of Johan and Marcella Lindeberg,” Timberlake told WWD.
And he’s ready to show it off — William Rast’s first New York Fashion Week show is scheduled for Sunday.
“The show will be all about balancing it out — the fashion and the lifestyle,” Ayala said. “I want people to fall in love with our lifestyle.”
Let’s just hope there are no wardrobe malfunctions.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast