For music and fashion icon Justin Timberlake, his own line was the next big step.
Justin Timberlake isn't a criminal. He just plays one on the internet.
The 27-year-old megastar may have teamed with Madonna on her latest record, starred with Mike Myers in “The Love Guru” and toured the globe for his “Future Sex/Love Sounds” show, but he has another genre he’s ready to conquer. The Tennessee native’s latest starring role is in the ad campaign — a series of Webisodes — for his clothing line, William Rast. In the ads, he stars as — who else? — William Rast, a down-and-dirty Southern guy on the run with his girlfriend, Birdie, played by model Erin Wasson.
The campaign is a bit of a jump-off for the Los Angeles-based brand that Timberlake started with his best friend, Trace Ayala, in 2005.
“I’ve found out that you know a lot of women with a lot of opinions when you have a clothing line coming out,” said Timberlake when he made the fashion leap. “Mothers, girlfriends, friends and cousins all said, ‘Things need to be lowered here or moved there.’ Pocket placement is a big deal, and so is fit. One thing I’ve learned from all the opinions is that, if the jeans fit their ass, well, they’re going to wear them, and then they feel sexy and then the jeans are part of their lifestyle.”
After a slow start in the premium denim area, the duo hired Johan and Marcella Lindeberg as creative heads to develop a full lifestyle brand that would eventually include everything from edgy leather jackets and skinny jeans to military vests and miniskirts. The new product started hitting stores, including Nordstrom, Bloomingdale’s and Neiman Marcus last month.
“I have always admired the modern designs and sophisticated aesthetics of Johan and Marcella Lindeberg,” Timberlake told WWD.
And he’s ready to show it off — William Rast’s first New York Fashion Week show is scheduled for Sunday.
“The show will be all about balancing it out — the fashion and the lifestyle,” Ayala said. “I want people to fall in love with our lifestyle.”
Let’s just hope there are no wardrobe malfunctions.
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)