PARIS — Fashion’s master juggler Karl Lagerfeld has landed close to home for his latest extracurricular undertaking: He’s masterminding a quirky photo-based “private co-branding” tie-up between Chanel and its sister brand, the high-end French lingerie and swimwear label Eres.
For the project, Lagerfeld conceived and shot a playful photo series destined for Eres’ Web site in mid-May. In it, model Emily Didonato is styled to resemble a retro paper dress-up doll, wearing Chanel looks layered over swimwear and lingerie styles from Eres’ spring 2010 collection.
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