Casting-call announcement for beauty blogger reality competition executive produced by Kim Kardashian.

Is Kim Kardashian out to be the Heidi Klum of beauty?

When she’s not feuding with Taylor Swift, Kanye West’s wife is executive producing an upcoming reality competition program filled with beauty bloggers vying to become beauty director of the Kardashian apps. According to a casting-call announcement for the program first spotted by PopSugar, it’s been picked up by a major cable television network and, in addition to Kardashian, is being spearheaded by the producers of the Bravo TV series “The Real Housewives of New York.”

While it’s unclear whether Kardashian will also host or judge the beauty blogger competition à la Klum on “Project Runway,” it’s clear she’s an enormous draw for beauty bloggers hoping to be selected for the show. “We have got a huge response from bloggers,” e-mailed a source involved in casting the show who declined to be named. “Everyone wants to be a part of the Kardashian empire. The chance to have a career with the biggest names in fashion and beauty is a once-in-a-lifetime opportunity and even the biggest beauty bloggers in the country know that.”

Potential contestants can’t post a YouTube how-to video today and expect to be chosen for the show. The source said, “They have to have a following and be known for their makeup skills and tutorials. Kim wants to know that whoever is competing could easily be a part of her glam squad.” After all, it’s anticipated the winner will create exclusive content and tutorials across Khloé, Kourtney and Kim Kardashian’s apps, which the famous sisters partner on with digital media firm Whalerock Industries.

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