By  on June 23, 2013

Friday morning, editors and bloggers gathered in Madison Square Park to kick off the summer by inaugurating La Roche-Posay’s two-day “Parasols of Protection” installation.

A number of orange, yellow and white parasols perched above those in attendance, underscoring the mission of the event, to promote the brand’s public awareness campaign for skin cancer, SOS — Save Our Skin.

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