By  on December 17, 2010

PARIS — Lancaster is currently launching 365 Cellular Elixir Intense in Singapore prior to initiating its wider rollout in January. The serum can be used with both skin and sun care routines, and it’s billed to have direct repair action on main DNA damage caused by UV rays, pollution and stress.

Highly instrumental in developing 365 Cellular Elixir Intense was the scientific finding of a link between cutaneous DNA damage and the breakdown of collagen — the primary protein involved in skin’s youthfulness. The serum’s formula includes a patented liposome containing four complementary natural enzymes meant to act on different types of cellular DNA damage to fight signs of aging. It also comprises a new, patented antioxidant complex.

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