By  on January 28, 2008

New York — Bergdorf Goodman has another exclusive, at least for the time being. The first Lanvin in-store boutique opened on the fourth floor last month, positioned prominently by the elevator. The 800-square-foot shop, with its custom glass vitrines, chandelier and spotlighting; greige wood walls, and archival photos, is an evocative showcase for the entire Lanvin assortment. It's a range of pre-spring, bridal and travel collections, in a dual color palette — soft blushes and tans as well as deep blues and black. "Alber Elbaz designed a boutique that wonderfully captures the spirit of the Lanvin brand," said Jim Gold, Bergdorf Goodman's president and chief executive officer. "It's a complete representation of the salon in Paris," added Paul Berry, the selling specialist for Lanvin at Bergdorf's. Lanvin hasn't disclosed plans for in-store boutiques at any other retailers, and seems committed to Bergdorf's. As Lanvin's president Paul Deneve said in a statement, "Bergdorf Goodman is a very unique store, not only in the U.S., but also on a global level. "Lanvin has been scouting for freestanding store locations in major cities in Europe, the Middle East and the U.S., including New York. Until now, Barneys New York has had a lock on the brand in Manhattan and will continue to carry it.Currently on display at Bergdorf's are raw-edged tunics in washed silk, priced at $1,450; trenchcoats and dresses in water resistant silk, from $3,500 to $6,000, and for travel, a raw-edged polyblend sheath dress, for $1,300, along with $300 cotton T-shirts and silk charmeuse tops, at $795. There are also Moroccan-style tunics, priced at $2,255, and a sparkling display of shoes, including heels dipped in glitter, for $795, and crinkled patent leather ballet flats, for $695. There's a grouping of shoe styles in a vitrine that Elbaz refers to as his ''swan.''

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