By  on January 28, 2008

New York — Bergdorf Goodman has another exclusive, at least for the time being. The first Lanvin in-store boutique opened on the fourth floor last month, positioned prominently by the elevator.

The 800-square-foot shop, with its custom glass vitrines, chandelier and spotlighting; greige wood walls, and archival photos, is an evocative showcase for the entire Lanvin assortment. It's a range of pre-spring, bridal and travel collections, in a dual color palette — soft blushes and tans as well as deep blues and black.

"Alber Elbaz designed a boutique that wonderfully captures the spirit of the Lanvin brand," said Jim Gold, Bergdorf Goodman's president and chief executive officer.

"It's a complete representation of the salon in Paris," added Paul Berry, the selling specialist for Lanvin at Bergdorf's.

Lanvin hasn't disclosed plans for in-store boutiques at any other retailers, and seems committed to Bergdorf's. As Lanvin's president Paul Deneve said in a statement, "Bergdorf Goodman is a very unique store, not only in the U.S., but also on a global level. "

Lanvin has been scouting for freestanding store locations in major cities in Europe, the Middle East and the U.S., including New York. Until now, Barneys New York has had a lock on the brand in Manhattan and will continue to carry it.

Currently on display at Bergdorf's are raw-edged tunics in washed silk, priced at $1,450; trenchcoats and dresses in water resistant silk, from $3,500 to $6,000, and for travel, a raw-edged polyblend sheath dress, for $1,300, along with $300 cotton T-shirts and silk charmeuse tops, at $795. There are also Moroccan-style tunics, priced at $2,255, and a sparkling display of shoes, including heels dipped in glitter, for $795, and crinkled patent leather ballet flats, for $695. There's a grouping of shoe styles in a vitrine that Elbaz refers to as his ''swan.''

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