Wal-Mart, Target and Coach are among the 10 chains ranked as the most valuable U.S. retail brands in Interbrand Design Forum’s first evaluation of store identities. The findings signal a new willingness on the part of consumers to let large-scale stores become “gatekeepers for their lifestyles,” said Bill Chidley, IDF senior vice president.
Wal-Mart leads the top 10, Target was ranked fourth, and luxury player Coach, 10th.
“No one wears a J.C. Penney or Wal-Mart T-shirt around as they would an Abercrombie T-shirt,” Chidley noted, but the presence of 17 big shopping arenas among IDF’s 50 most valuable retail brands — including Kohl’s (22nd) and Penney (24th) — indicates people now see these destinations as places offering “meaningful brands” for their lives.
Traditionally, shoppers have visited stores like Wal-Mart, Target and Home Depot (ranked 3rd) for “access to goods” at the value prices afforded by the huge scale of such venues; the nature of the brands offered was often a secondary consideration, he added.
These days, women shopping J.C. Penney can find items from Sephora, Bisou Bisou, Nicole Miller and Liz and Co., among others, and Kohl’s customers can find products from the likes of Adidas, Columbia, Fila, Danskin, Lee, Levi’s and Nike.
The ratings are based on IDF’s valuations of store brands themselves — using variables such as geographic presence and customer loyalty — and its subsequent estimates of the dollar contributions the brands will make to revenue realized from shoppers’ purchases at those retailers. For 2009, the group is projecting the value of Wal-Mart’s brand at about $129 billion of the revenue that will be produced by the U.S. enterprise; Target’s at about $17 billion and Coach’s brand at an estimated $9 billion.
While Target is a style-driven name, the presence of pure fashion brands starts with Coach, followed by Nordstrom (13th), Victoria’s Secret (16th), Gap (19th) and Tiffany (20th).
In all, 23 apparel and accessories retail brands made the 50 most valuable list. Four of them were from the high-end: Polo Ralph Lauren, ranked 21st, with a brand value assessed at roughly $4 billion, as well as Coach, Nordstrom ($6 billion) and Tiffany ($4 billion).
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast