Large Chains Lead in Brand Value

Lifestyle-oriented specialty stores, move over.

Wal-Mart, Target and Coach are among the 10 chains ranked as the most valuable U.S. retail brands in Interbrand Design Forum’s first evaluation of store identities. The findings signal a new willingness on the part of consumers to let large-scale stores become “gatekeepers for their lifestyles,” said Bill Chidley, IDF senior vice president.