Wal-Mart, Target and Coach are among the 10 chains ranked as the most valuable U.S. retail brands in Interbrand Design Forum’s first evaluation of store identities. The findings signal a new willingness on the part of consumers to let large-scale stores become “gatekeepers for their lifestyles,” said Bill Chidley, IDF senior vice president.
Wal-Mart leads the top 10, Target was ranked fourth, and luxury player Coach, 10th.
“No one wears a J.C. Penney or Wal-Mart T-shirt around as they would an Abercrombie T-shirt,” Chidley noted, but the presence of 17 big shopping arenas among IDF’s 50 most valuable retail brands — including Kohl’s (22nd) and Penney (24th) — indicates people now see these destinations as places offering “meaningful brands” for their lives.
Traditionally, shoppers have visited stores like Wal-Mart, Target and Home Depot (ranked 3rd) for “access to goods” at the value prices afforded by the huge scale of such venues; the nature of the brands offered was often a secondary consideration, he added.
These days, women shopping J.C. Penney can find items from Sephora, Bisou Bisou, Nicole Miller and Liz and Co., among others, and Kohl’s customers can find products from the likes of Adidas, Columbia, Fila, Danskin, Lee, Levi’s and Nike.
The ratings are based on IDF’s valuations of store brands themselves — using variables such as geographic presence and customer loyalty — and its subsequent estimates of the dollar contributions the brands will make to revenue realized from shoppers’ purchases at those retailers. For 2009, the group is projecting the value of Wal-Mart’s brand at about $129 billion of the revenue that will be produced by the U.S. enterprise; Target’s at about $17 billion and Coach’s brand at an estimated $9 billion.
While Target is a style-driven name, the presence of pure fashion brands starts with Coach, followed by Nordstrom (13th), Victoria’s Secret (16th), Gap (19th) and Tiffany (20th).
In all, 23 apparel and accessories retail brands made the 50 most valuable list. Four of them were from the high-end: Polo Ralph Lauren, ranked 21st, with a brand value assessed at roughly $4 billion, as well as Coach, Nordstrom ($6 billion) and Tiffany ($4 billion).
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion