By  on February 29, 2012

“Acculturated” Hispanic women are proving to be enthusiastic consumers not only of fashion, but of the new technologies that make access to it simpler.

In a soon-to-be-released study of 1,900 Hispanic women either born in the U.S. or who have lived in the country for at least 10 years, just under two-thirds of the sample — 66 percent — own smartphones and 39 percent of the group use apps to assist them in their retail shopping. More than seven in 10 — 71 percent — are members of a daily deal site, such as Groupon or Gilt Groupe, and 90 percent of those with such memberships said they belong to at least two sites, with 55 percent having made purchases on them. The study was conducted by Latina Insights, the new research arm of Latina magazine publishers Latina Media Ventures.

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