By  on March 18, 2011

Estée Lauder is powering its latest skin care launch with a multicultural themed ad featuring its three most recently signed spokesmodels — intended to convey with both products and advertising images that diversity is beautiful.

Joan Smalls, Liu Wen and Constance Jablonski will appear together in the key advertising for the brand’s new skin care launches — Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator. The products launch first in North America in June, followed by a European launch in July and a rollout to the remaining markets through September. In North America, TV and print advertising will begin running in June.

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