Jenna Bush’s wedding was a beginning for Lela Rose.
The designer, who dressed bridesmaids for the May nuptials at the Bush ranch in Crawford, Tex., is launching her first bridesmaid collection.
During an advertising shoot last week at Sun West in Manhattan, Rose was busy multitasking: adjusting the satin belt on a model’s dress, greeting the production team and admiring the floor-to-ceiling hand-stenciled backdrop. Photographer Gabor Jurina shot some of the 12 styles, including a crinkle chiffon dress with rosette details that is one of three looks inspired by the First Daughter’s bridesmaids’ dresses.
Instead of pastels and other typical bridesmaid hues, Rose opted for more sophisticated colors like teal, seafoam and royal. To make the collection accessible to a variety of customers, not just designer shoppers, retail prices will hover around $300 for the short dresses and will top out at $450 for full-length gowns. First-year projected wholesale volume is $4.5 million, Rose said.
For this venture, Rose signed a partnership deal with the Dessy Group, a New York-base bridesmaid and special occasion manufacturer with almost 70 years of experience. The Dessy Group had worked with Paul Roy Creative Services, which handled last week’s shoot, as well as the ad campaign for Rose’s wedding dress collection. Roy’s team provided the white, intricately stenciled backdrops, which were slightly reminiscent of Dutch designer Tord Boontje’s work.
The print ads will break in Martha Stewart and In Style magazines in December, just about the time The Unforgettable Moments by Lela Rose dyeable shoe collection will launch at Payless. Eight styles will be offered in 64 colors and orders are expected to have a 10-day turnaround time. “They will be $45 for bridesmaid and bridal shoes,” Rose said. “Could anything be better than that for her?”
Rose’s bridesmaid collection will be introduced in the U.K. next month and shown in New York and Chicago in October. The Dessy Group also makes dresses under the Dessy Collection by Vivian Diamond, After Six and Alfred Sung, which are sold in the U.S., Australia, Canada and the U.K.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)