Jenna Bush’s wedding was a beginning for Lela Rose.
The designer, who dressed bridesmaids for the May nuptials at the Bush ranch in Crawford, Tex., is launching her first bridesmaid collection.
During an advertising shoot last week at Sun West in Manhattan, Rose was busy multitasking: adjusting the satin belt on a model’s dress, greeting the production team and admiring the floor-to-ceiling hand-stenciled backdrop. Photographer Gabor Jurina shot some of the 12 styles, including a crinkle chiffon dress with rosette details that is one of three looks inspired by the First Daughter’s bridesmaids’ dresses.
Instead of pastels and other typical bridesmaid hues, Rose opted for more sophisticated colors like teal, seafoam and royal. To make the collection accessible to a variety of customers, not just designer shoppers, retail prices will hover around $300 for the short dresses and will top out at $450 for full-length gowns. First-year projected wholesale volume is $4.5 million, Rose said.
For this venture, Rose signed a partnership deal with the Dessy Group, a New York-base bridesmaid and special occasion manufacturer with almost 70 years of experience. The Dessy Group had worked with Paul Roy Creative Services, which handled last week’s shoot, as well as the ad campaign for Rose’s wedding dress collection. Roy’s team provided the white, intricately stenciled backdrops, which were slightly reminiscent of Dutch designer Tord Boontje’s work.
The print ads will break in Martha Stewart and In Style magazines in December, just about the time The Unforgettable Moments by Lela Rose dyeable shoe collection will launch at Payless. Eight styles will be offered in 64 colors and orders are expected to have a 10-day turnaround time. “They will be $45 for bridesmaid and bridal shoes,” Rose said. “Could anything be better than that for her?”
Rose’s bridesmaid collection will be introduced in the U.K. next month and shown in New York and Chicago in October. The Dessy Group also makes dresses under the Dessy Collection by Vivian Diamond, After Six and Alfred Sung, which are sold in the U.S., Australia, Canada and the U.K.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast