By  on November 17, 2009

Tried-and-true brands — comforting to a recession-worn public — were the most sought after by shoppers in the third quarter, including Levi Strauss, which shot up from last place a year ago to become a top-rated apparel player, according to the latest American Customer Satisfaction Index.

Joining Levi’s as number one in the apparel category was Jones Apparel (in a tie) and, in other categories, Cadillac and Lexus (a tie), Anheuser-Busch and Heinz, among others in the 15-year-old index, a measure of brands bought most often by U.S. consumers.

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