By  on June 24, 2014

Opportunity is growing for the challenged men’s market, and L’Oréal USA has taken notice.

“Men are — and will continue to be — an important part of L’Oréal’s ambition to attract one billion new consumers in the next decade,” said Marie Gulin, chief marketing officer of L’Oréal USA. “Increasingly, men are becoming emotionally involved in the grooming and skin-care category, consuming up to 10 products a month. We see this as a major opportunity to convert men in the face-care category, with bestsellers like Kiehl’s Facial Fuel Moisturizer, and educate them on specific masculine routines.”

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