PARIS — Louis Vuitton's spring campaign has all the elements of an issue of Hot Rod magazine — albeit turbocharged with high glamour.
"I thought the idea of hot chicks and cars was really cool — and very Richard Prince," said Vuitton creative director Marc Jacobs, unveiling color-drenched images of supermodels draped on Sixties muscle cars, a nod to Prince, the artist with whom Jacobs collaborated on Vuitton's spring leather goods.
In fact, Prince volunteered his own 1970 Dodge Challenger for the shoot, the vehicle that made a splash at the Frieze art fair in London last October, where it revolved on a turntable along with a scantily dressed, chamois-wielding attendant in a work titled "Pure Thoughts."
"I love it so much. It's my favorite campaign," enthused Jacobs as he gave an exclusive preview to WWD. The designer worked with Vuitton's regular lensmen Mert Alas and Marcus Piggott and several of the models who opened his Vuitton show dressed as nurses, another recurring theme in Prince's oeuvre.
Spreads featuring Stephanie Seymour and Eva Herzigova are slated to break in February magazines, followed by Naomi Campbell, Claudia Schiffer, Angela Lindvall and Natalia Vodianova in subsequent months, each with their own candy-colored cars and handbags.
Antoine Arnault, Vuitton's director of communications, declined to talk figures, but said Vuitton would spend more on the spring campaign than the fall one featuring Scarlett Johansson. It's all in support of a collaboration Arnault spoke of in "Murakami-like" terms, referring to the firm's 2002 blockbuster tie-up with Japanese artist Takashi Murakami, who injected Vuitton's famous monogram with a rainbow of colors — along with some eyeballs and cherry blossoms.
Vuitton also enlisted filmmaker Zoe Cassavetes to create a short "making-of" film about the supermodel campaign, shot over three days in a London studio. A teaser is slated to make its debut on Style.com starting Dec. 20, with the full three-minute segment posted on that site and louisvuitton.com on Dec. 28.
"We hope it's going to bring traffic to our site," Arnault said. "Everybody wants to be backstage.
"It is kind of groundbreaking to have six of the supermodels together," Arnault continued, adding with a laugh that, "if [Jacobs] was managing the budget, he would have even taken 12."For his part, Jacobs said the shoot went well and felt like "old home week. Everyone was on their best behavior. There were no diva outbursts," he said. "And as soon as they were on the set, you understood why these models became what they did. They have tons of charisma, personality and that star quality."
Granted, having a half-dozen supermodels writhing on vintage vehicles in killer heels comes with hazards — and Prince's car was the one that got dinged. "Luckily, Richard has a body shop and he was really cool about it," Jacobs said.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion