Woozae Kim, vice president of global consumer marketing and artist relations for MAC Cosmetics, shared some of the philosophies and strategies that have digitally driven the makeup brand, sparking global chatter — and sales — among its international fan base.
“Our focus is on content and storytelling,” said Kim about MAC’s visuals and seasonal collections. “It’s not just selling products, it’s about taking you to a whole [new] world.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"