By  on October 19, 2011

Woozae Kim, vice president of global consumer marketing and artist relations for MAC Cosmetics, shared some of the philosophies and strategies that have digitally driven the makeup brand, sparking global chatter — and sales — among its international fan base.

“Our focus is on content and storytelling,” said Kim about MAC’s visuals and seasonal collections. “It’s not just selling products, it’s about taking you to a whole [new] world.”

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