Woozae Kim, vice president of global consumer marketing and artist relations for MAC Cosmetics, shared some of the philosophies and strategies that have digitally driven the makeup brand, sparking global chatter — and sales — among its international fan base.
“Our focus is on content and storytelling,” said Kim about MAC’s visuals and seasonal collections. “It’s not just selling products, it’s about taking you to a whole [new] world.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)