By  on November 20, 2013

The “magic” of Macy’s is being enhanced by Shopkick’s app, using Apple’s iBeacon-based presence signal, to further the retailer’s push into omnichannel.

Shopkick’s app layers on its ShopBeacon, a proprietary software that adds encrypted signals to remind shoppers who enter Macy’s stores of location-specific deals, discounts and recommendations, as well as how to earn rewards while in the store. The technology builds upon Apple’s iOS7 Bluetooth Low Energy mobile protocol.

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