The “magic” of Macy’s is being enhanced by Shopkick’s app, using Apple’s iBeacon-based presence signal, to further the retailer’s push into omnichannel.
Shopkick’s app layers on its ShopBeacon, a proprietary software that adds encrypted signals to remind shoppers who enter Macy’s stores of location-specific deals, discounts and recommendations, as well as how to earn rewards while in the store. The technology builds upon Apple’s iOS7 Bluetooth Low Energy mobile protocol.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)