The “magic” of Macy’s is being enhanced by Shopkick’s app, using Apple’s iBeacon-based presence signal, to further the retailer’s push into omnichannel.
Shopkick’s app layers on its ShopBeacon, a proprietary software that adds encrypted signals to remind shoppers who enter Macy’s stores of location-specific deals, discounts and recommendations, as well as how to earn rewards while in the store. The technology builds upon Apple’s iOS7 Bluetooth Low Energy mobile protocol.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)