For its 2008 holiday advertising, Macy’s is not simply counting on price promoting and pushing values. In a marketing twist, nostalgia and a charity connection will play a big part in the effort to drive families to the stores.
Macy’s “Believe” campaign kicks off Nov. 9 and is inspired by the New York Sun’s famous editorial in 1897 written by newsman Francis P. Church in response to a letter from eight-year-old Virginia O’Hanlon in 1897 asking if there is a Santa Claus. Church responded with an essay on the importance of believing, writing, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"