By  on June 15, 2007

What started out boiling has tempered down to a simmer in the much-heralded world of men’s grooming. According to The NPD Group, the market hit its peak in 2005 and has been languishing ever since, due to department store consolidation and lack of consumer education.

Shaving treatment, a staple category even for men who still can’t figure out what an exfoliator does, actually declined last year, causing retailers and market experts to take a hard look at the sector.

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