Marc Gobé, the well-known marketing and branding expert, died Friday at his home in Manhattan. He was 68.
The cause was a brain tumor, said his daughter Gwenaëlle Gobé.
When he created his consultancy firm, Emotional Branding LLC, in December 2007, Gobé told WWD he was a believer in the “notion that half of a brand’s image stems from its visual identity.”
“I will help top companies understand the various parts of the design process and how to leverage it. There is a vast gap between top management in big companies, and the creative field and consumers,” said Gobé.
Emotional Branding’s first initiative was the launch of a Web site of the same name, a moniker that reprises Gobé’s well-known book, published in 2001. He also wrote another book called "Citizen Brand."
Over the years, Gobé — who was a champion of the role emotions played in the design and marketing of brands — maintained a portfolio of marketing clients that ranged from Coca-Cola and Gillette, to Brooks Brothers, Victoria’s Secret and Ann Taylor.
Gobé’s vision in the world of fashion also included retail design. Last January, he was awarded the Retail Design Legion of Honor by the Retail Design Institute.
The awards ceremony at the Times Center Stage at the New York Times Building in Manhattan pulled in 500 industry executives, where Gobé cited several retailers and their store and product designs as among his most memorable projects: the Ann Taylor and Express flagships in New York and the bottle design for the best-selling fragrance by Victoria’s Secret, Dream Angels Heavenly.
He also worked on film projects “This Space Available” and “King of the Line” with his daughter in 2013. Both were feature-length documentaries that explored how outdoor advertising as well as other mediums impacted people.
Gwenaëlle Gobé said her father had lost the ability to speak but continued to be active in the arts until his death.
“He had this courage and curiosity, and he always had a boy’s wonder about things....If he had to speak at his own funeral, he would have said that he always loved his work. He loved sharing his ideas for books, film and art, and that was very important to him. He always wanted to share his vision and the way he sees branding and design,” she said.
Gobé’s way of sharing included marketing and burnishing brand images through social media. He was fond of saying, “The essence of the Internet can be articulated around one word: sharing. Anything that goes on in social media is only interesting because it can be shared. It should be a mantra for any brand.”
In addition to Gwenaëlle, he is survived by his wife, Mariannick, and another daughter, Emilie.
Memorial services will be held 10 a.m. Thursday at the Church of the Blessed Sacrament in Manhattan. A celebration of his life will take place in La Baule, France, in February.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)