A creator of brand images, Gobé has traveled to more than 15 cities worldwide since forming Emotional Branding consultancy 18 months ago, including São Paulo, Brazil, Lima, Peru, Paris, Moscow, Istanbul, Shanghai, Tokyo, Seoul and Vancouver. He is convinced the key to meaningful marketing in the next decade is on the Internet and in urban areas that are expected to be home to 70 percent of the world’s population by 2050, or about 6.4 billion people.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)