Hoping he gets people “fired up to attack their day,” entrepreneur Mark Cuban will be the keynoter at the Professional Beauty Association’s business forum at the upcoming Cosmoprof North America show. More than 27,000 industry executives are expected to attend the event held at the Mandalay Bay Convention Center from July 13 through July 15.
Cuban, owner of the Dallas Mavericks and a “shark” on ABC’s “Shark Tank,” has invested in beauty companies such as Simple Sugar and Hot Tot. He shared advice with WWD for beauty marketers heading to Cosmoprof, saying, “Have a great marketing plan and don’t think a product will sell itself.”
More than 930 companies hope his advice can help them be the next big thing at the show, organized by North American Beauty Events LLC, a joint venture company between BolognaFiere Group and the PBA. It is touted as the only beauty event in North America encompassing all sectors of the industry under one roof.
One section luring attendees is Discover Beauty, a curated assortment of start-up companies. Discover Beauty has emerged as a launch pad for innovative beauty brands in high-end retail stores, boutiques, salons and specialty retail doors, according to Daniela Ciocan, director of marketing for Cosmoprof North America, who recently previewed the show at a New York event touting past exhibitors. Announced at that event was a limited-edition Boutique-Glossybox, filled with unique products unveiled at Cosmoprof, which will go on sale to beauty consumers online in August.
The Discover Beauty lineup this year includes Coastal Salt & Soul, Doll Face Beauty, Drunk Elephant, Indie Lee, Karora Cosmetics, LightStim, Manuka Doctor, MD Solar Sciences, Monteil, Qiriness, Skin Nutrition, Skin&Co Roma and True Isaac Mizrahi. There’s also Discover Beauty Spotlights, a high-end display area featuring indie brands. This year’s lineup includes Ayres, Balanced Guru, Briogeo, Bernadette Thompson, Chiara, Daily Concepts, Dr. Lili Fan Probiotic, Glycelene, Ila Skincare, Londontown, Manna Kadar Cosmetics, MeBath, Salon in a Bottle, Sciote Skin, Simple Sugars, SoCozy, Spongelle and Thymes. All Discover Beauty brands will compete for the honor of company most likely to succeed as part of the Discover Beauty Award.
More and more retailers, such as Ulta and Walgreens, are migrating to Cosmoprof as an avenue to find products to separate them from the competition. There will also be a retail panel called “The Retail Evolution: What’s New in Stores,” comprised of Marcia Gaynor, divisional merchandise manager of prestige beauty for Walgreens; Space NK founder Nicky Kinnaird; Richard Parrott, president of Ricky’s NYC, and Shannon West, vice president of beauty for Costco Wholesale Corp.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty