Hoping he gets people “fired up to attack their day,” entrepreneur Mark Cuban will be the keynoter at the Professional Beauty Association’s business forum at the upcoming Cosmoprof North America show. More than 27,000 industry executives are expected to attend the event held at the Mandalay Bay Convention Center from July 13 through July 15.
Cuban, owner of the Dallas Mavericks and a “shark” on ABC’s “Shark Tank,” has invested in beauty companies such as Simple Sugar and Hot Tot. He shared advice with WWD for beauty marketers heading to Cosmoprof, saying, “Have a great marketing plan and don’t think a product will sell itself.”
More than 930 companies hope his advice can help them be the next big thing at the show, organized by North American Beauty Events LLC, a joint venture company between BolognaFiere Group and the PBA. It is touted as the only beauty event in North America encompassing all sectors of the industry under one roof.
One section luring attendees is Discover Beauty, a curated assortment of start-up companies. Discover Beauty has emerged as a launch pad for innovative beauty brands in high-end retail stores, boutiques, salons and specialty retail doors, according to Daniela Ciocan, director of marketing for Cosmoprof North America, who recently previewed the show at a New York event touting past exhibitors. Announced at that event was a limited-edition Boutique-Glossybox, filled with unique products unveiled at Cosmoprof, which will go on sale to beauty consumers online in August.
The Discover Beauty lineup this year includes Coastal Salt & Soul, Doll Face Beauty, Drunk Elephant, Indie Lee, Karora Cosmetics, LightStim, Manuka Doctor, MD Solar Sciences, Monteil, Qiriness, Skin Nutrition, Skin&Co Roma and True Isaac Mizrahi. There’s also Discover Beauty Spotlights, a high-end display area featuring indie brands. This year’s lineup includes Ayres, Balanced Guru, Briogeo, Bernadette Thompson, Chiara, Daily Concepts, Dr. Lili Fan Probiotic, Glycelene, Ila Skincare, Londontown, Manna Kadar Cosmetics, MeBath, Salon in a Bottle, Sciote Skin, Simple Sugars, SoCozy, Spongelle and Thymes. All Discover Beauty brands will compete for the honor of company most likely to succeed as part of the Discover Beauty Award.
More and more retailers, such as Ulta and Walgreens, are migrating to Cosmoprof as an avenue to find products to separate them from the competition. There will also be a retail panel called “The Retail Evolution: What’s New in Stores,” comprised of Marcia Gaynor, divisional merchandise manager of prestige beauty for Walgreens; Space NK founder Nicky Kinnaird; Richard Parrott, president of Ricky’s NYC, and Shannon West, vice president of beauty for Costco Wholesale Corp.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews