By  on June 25, 2014

Hoping he gets people “fired up to attack their day,” entrepreneur Mark Cuban will be the keynoter at the Professional Beauty Association’s business forum at the upcoming Cosmoprof North America show. More than 27,000 industry executives are expected to attend the event held at the Mandalay Bay Convention Center from July 13 through July 15.

Cuban, owner of the Dallas Mavericks and a “shark” on ABC’s “Shark Tank,” has invested in beauty companies such as Simple Sugar and Hot Tot. He shared advice with WWD for beauty marketers heading to Cosmoprof, saying, “Have a great marketing plan and don’t think a product will sell itself.”

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