JANE HERTZMARK HUDIS Global Brand President, ESTÉE LAUDER
“Do models have more fun?” blared an Estée Lauder online video, while three of the brand’s beauties cavorted with Double Wear Stay-In-Place Makeup Jackson Pollock–style on a Lucite canvas. We mere mortals may never know the answer, but one thing’s for sure: Jane Hertzmark Hudis, global brand president of Lauder, certainly seems to be having a ball. Since being named to her post in July 2009, Hudis has transformed an industry stalwart into a hip, slick, cutting-edge cosmetics trendsetter. The think tank L2 awarded Lauder its number-one ranking in beauty this year, out of 56 brands, and consumers agreed, too. According to NPD, Lauder is the only leading brand that ranks in the top five in all three prestige beauty categories. Drilling down, in skin care, the brand is number one in skin-care launches, number one in antiaging and number one in eye specialists. In makeup, Double Wear dominates, and in fragrance, Beautiful still ranks in the top three. It isn’t just in America that Hudis’ presence is felt, though. As a key architect of the brand’s strategy, she’s helped create regionally relevant launches for Europe and China, answering chief executive officer Fabrizio Freda’s mandate to make the latter Lauder’s second home market. Let the good times roll!
Madonna turns 59 today, marking another year of show-stopping, one-of-a-kind bold looks from the singer. To celebrate, we took a look at the superstar's most memorable fashion moments. Here, Madonna sits front row at Versace's spring runway show in 1995. See more exclusive photos from the #wwdarchive on WWD.com. #wwdeye (📷: Cédric Dordevic)
WWD asked a handful of creative directors to evaluate the September covers of leading women's fashion magazines. How do they think the covers this year compare with years gone by, and what do they say about the current status of the publication? Link in bio. (GIF by @hypebreast)
"Stephen King is such a master, but I don't like being scared - there's enough that's really scary. How about the morning's news?" says Holland Taylor in an interview with WWD. See what else the actress said about starring in the TV adaptation of King's thriller "Mr. Mercedes" on WWD.com. #wwdeye (📷: @jgreenery)