SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Marketing Intelligence: What’s Buzzin’?…Tail Wags Dog (Again)…Counterintuitive – But Lucky
WHAT’S BUZZIN’?: It’s not exactly a secret that marketing buzz can work wonders on fickle, savvy teens and young adults. And it’s not going away anytime soon. Indeed, word-of-mouth is likely to become the most persuasive...