“We learned very early on that if you can’t tell your story digitally, you might as well not tell it,” said Mary Beech, Kate Spade New York’s senior vice president and chief marketing officer, in her presentation on brand storytelling in a digital world.
The demographic of the Kate Spade customer has little to do with how the brand’s story is told. Yes, she’s 25 to 44 years old, has an average household income of more than 60,000 pounds, or $102,600 at current exchange, is married and college-educated.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)