By  on July 21, 2014

“We learned very early on that if you can’t tell your story digitally, you might as well not tell it,” said Mary Beech, Kate Spade New York’s senior vice president and chief marketing officer, in her presentation on brand storytelling in a digital world.

The demographic of the Kate Spade customer has little to do with how the brand’s story is told. Yes, she’s 25 to 44 years old, has an average household income of more than 60,000 pounds, or $102,600 at current exchange, is married and college-educated.

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