“We learned very early on that if you can’t tell your story digitally, you might as well not tell it,” said Mary Beech, Kate Spade New York’s senior vice president and chief marketing officer, in her presentation on brand storytelling in a digital world.
The demographic of the Kate Spade customer has little to do with how the brand’s story is told. Yes, she’s 25 to 44 years old, has an average household income of more than 60,000 pounds, or $102,600 at current exchange, is married and college-educated.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"