NEW YORK — Just what the beleaguered magazine world needs: yet another reason for companies not to advertise.
With time fast becoming the chief currency of an increasingly complex and demanding fashion consumer, the days of reaching this customer primarily through magazine ads are drawing to a close — and will be superceded by an era of using a wider range of tactics to target narrower consumer niches.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)