NEW YORK — Just what the beleaguered magazine world needs: yet another reason for companies not to advertise.
With time fast becoming the chief currency of an increasingly complex and demanding fashion consumer, the days of reaching this customer primarily through magazine ads are drawing to a close — and will be superceded by an era of using a wider range of tactics to target narrower consumer niches.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)