By  on January 6, 2010

Coming off one of the worst years for advertising, many media buyers, planners, analysts and ad agencies are forecasting a single-digit upswing in spending for 2010.

The 2010 Winter Olympics in Vancouver, which start on Feb. 12, the 2010 FIFA World Cup South Africa, and midterm Congressional and state election campaigns are expected to help propel the growth — estimated to range between 0.5 percent and 5 percent more than in 2009 — and to encourage American consumers coping with 10 percent unemployment and a troubled housing market.

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