Coming off one of the worst years for advertising, many media buyers, planners, analysts and ad agencies are forecasting a single-digit upswing in spending for 2010.
The 2010 Winter Olympics in Vancouver, which start on Feb. 12, the 2010 FIFA World Cup South Africa, and midterm Congressional and state election campaigns are expected to help propel the growth — estimated to range between 0.5 percent and 5 percent more than in 2009 — and to encourage American consumers coping with 10 percent unemployment and a troubled housing market.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)