Memo Pad: Red Alert … Holiday Cheer Leaders … Niche Adds Mass
RED ALERT: Time Inc. has Real Simple; Hearst has Oprah. Now Hachette Filipacchi Media is making its own grab at the market share being freed up by the decline of the traditional women’s service books. Beginning April 19, Hachette will...
RED ALERT: Time Inc. has Real Simple; Hearst has Oprah. Now Hachette Filipacchi Media is making its own grab at the market share being freed up by the decline of the traditional women’s service books. Beginning April 19, Hachette will test the first issue of the U.S. edition of Red, a magazine aimed at women ages 25 to 49. Alex Postman, Elle’s executive editor, will oversee the issue, marshaling contributions from her own staff and the staff of Red U.K. (The six-year-old title, above, has a circulation of 196,000 in Britain.) The 140-page issue will have a print run of 300,000 copies, distributed in the top 10 markets.
Meanwhile, Elle is moving ahead with a line of newsstand-only spinoffs that will include issues devoted to accessories, runway fashions and possibly other topics. The first, Elle Accessories, will appear in September, with a distribution of 400,000. Carol Smith, publishing director for the Elle Group, said Hachette views the newsstand specials as a development that could lead to future full-scale launches. — Jeff Bercovici
HOLIDAY CHEER LEADERS: You can tell a lot about a media company by the way its staff celebrates the holidays. Some are nostalgic. Allure staffers will dress in black and gold, listen to Abba and eat KFC chicken and caviar at a party at The Slipper Room, while Glamour’s group will karaoke at Parkside Lounge and Cargo will hold an open mic during its lunch at Lure Fish Bar.
Some are slapdash: “We’re currently now looking for an office in which to have the party, since we don’t actually have one of our own,” said Gawker Media’s editorial director Choire Sicha.
Others are predictable: Guitar World is holding a staff jam session at the Cutting Room. Martha Stewart Living will celebrate with a tree-trimming party — staffers will decorate trees being donated to charity and Stewart is expected to relay holiday greetings from prison, according to a spokeswoman. Teen Vogue has a hall crawl planned, with margaritas and chips from Manhattan Chili Company. Wenner Media’s annual bash will be at Irving Plaza on Dec. 15, though Jann Wenner’s band won’t perform this year — there’s a surprise musical guest instead. And the Gourmet edit staff will nibble on heavy hors d’oeuvres at editor in chief Ruth Reichl’s apartment, where one of the magazine’s test kitchen chefs is preparing porcini-rubbed lamb chops with red-wine glaze and wine-poached figs with sweetened crème fraîche and orange zest. (Interestingly, only the gougère recipe is from the new 1,040-page Gourmet cookbook.)Still others are surprisingly homespun: In Style’s edit team will be having their second annual Holiday Bake-Off this year, with the staff’s submissions judged in categories ranging from Indie Spirit (most unusual) to Guilty Pleasure (best tasting).
Finally, some choose just to ignore the holiday completely: Vanity Fair’s party is still being planned and will be held sometime in January. — Sara James
NICHE ADDS MASS: Ubiquity, thy name is Jason Binn. The Niche Media publisher and inveterate scene-ster is taking his shtick to two new markets in 2005. Commonwealth, serving well-to-do Bostonians, and Capitol, aimed at denizens of Washington, D.C., will launch sometime in the first half of the year, Binn said. A third title, Golden Gate, targeting the San Francisco Bay area, will follow at a later date. The launches mark a significant expansion of Niche Media, which employs 140 people and reportedly has revenues of $40 million. Perhaps not coincidentally, they come at a time when Niche Media’s main rival, Chicago-based Modern Luxury Media, is promising rapid growth of its own with the aid of $50 million in new backing from Roy Disney.
Niche Media’s existing titles include Gotham, L.A. Confidential, Ocean Drive, Hamptons and Aspen Peak. The new magazines will operate on a similar model, with controlled circulations of 70,000 each and an emphasis on luxury, celebrity and high society. With his presence on both coasts firmly established, Binn hinted that Chicago could be the next target in his sights. “I’ve been moving at a very consistent, strong pace now for over 12 years,” he said. “There are many more great markets out there.” — J.B.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews