By  on April 15, 2009

Surprise marketing is target previewing Alexander McQueen at a pop-up store on Manhattan’s far West Side. It’s a phone number on customized Levi’s jeans that leads to the brand’s concierge service.

It’s not simply offering excellent service or quality products.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus