BERLIN — Berlin’s runway action is set to shrink next January.Ending months of speculation, Mercedes-Benz today said it would remain the title sponsor and initiator of Mercedes-Benz Fashion Week in Berlin, but with a less-is-more approach, at least when it comes to runway shows. The automotive giant said up to 10 shows would be presented in Berlin under the auspices and new title of Mercedes-Benz Fashion Week over two to three days a season, compared to 30 and more shows and stage presentations over a four-day period in the past.As previously reported, Mercedes and its organizational partner IMG parted ways last July after a 10-year run. Berlin creative and production agency Nowadays, whose owner Marcus Kurz is also cofounder of The Berliner Mode Salon, will now develop, organize and produce the MBFW shows. These are also moving to a new venue: E-Werk in Berlin Mitte. Mercedes said the former power station and popular event location “offers ideal conditions for high-quality fashion shows in a central location. In doing so, MBFW will concentrate on fewer but more outstandingly staged presentations.”MBFW will also strive to become more digitally oriented to attract a younger and more technically oriented target group, with a new web site designed to provide the latest information on shows and the designers. Further details were not divulged, but sources said the new runway show concept also includes a separate brand experience area for the participating designers. Who these might be is the big question mark, as word has it show costs will be significantly higher than previously, when “Let’s Make a Deal” was the modus operandi for Germany’s chronically cash-strapped emerging designers.“On the one hand, there will be advertising customers, who are playing an important role in German media and who have great success with their collections,” commented Nowadays’ Kurz. “On the other hand, MBFW will be the stage for young brands who need to be promoted. Mercedes-Benz has always been an amazing supporter for designers like Ivanman, Malaikaraiss, Dawid Tomaszewski, Perret Schaad and many more. This concept will be continued and we are more than glad that Mercedes-Benz has remained true to Berlin Fashion Week.”At least one young designer will continue to have his or her way paid, as Mercedes said it will again partner with Elle Germany to stage a show of an international designer from German-speaking Europe. At the same time, DBMS will also stage six to eight runway shows as in seasons past, plus the big group DBMS exhibition of about 35 selected emerging and more established German designers on Jan. 16.However, the basic math currently adds up to a maximum of 18 runway shows in Berlin from January 16 to 18, a cut of 50 percent. Whether a third party jumps in to organize additional shows or Germany’s young designers work to create new alternatives themselves is an unknown factor at present.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)