By  on October 5, 2015
MikMak app screen

Infomercials have become the latest advertising format to meet their match among mobile-first Millennials.

MikMak, a mobile video shopping app that launched for iOS in June, utilizes improvisational comedy talent in 30-second videos to sell $100-or-less products, primarily accessories, gadgets, home goods and anything else without a size, directly through the app. It releases new videos every day at 9 p.m., handles payment through an in-app shopping cart and leaves the shipment up to each vendor.

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