Infomercials have become the latest advertising format to meet their match among mobile-first Millennials.
MikMak, a mobile video shopping app that launched for iOS in June, utilizes improvisational comedy talent in 30-second videos to sell $100-or-less products, primarily accessories, gadgets, home goods and anything else without a size, directly through the app. It releases new videos every day at 9 p.m., handles payment through an in-app shopping cart and leaves the shipment up to each vendor.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)