Virtual try-on technology was born at Stanford University 11 years ago.
“It was an evolution of ideas that started with facial recognition [technology],” said ModiFace Inc.’s chief executive officer Dr. Parham Aarabi. “The goal was to look at skin and use that as identification to create a dermal analysis.”
He went on to explain that instead of using the program to find wrinkles, it began as a way to simulate what different types of dermal fillers might look like on the user.
But the idea has since been extended.
Effective visualization tools now exist within the color cosmetics realm and for apparel, too — although Aarabi contended that no ideal solution exists for the latter quite yet.
About 24 brands currently use visualization tools — including Garnier and StriVectin — which are available to users on the iPad, Facebook and retailer Web sites, among other media. Aarabi said the goal was to devise HTML-friendly apps that were compatible across platforms (research showed that Flash-based makeover tools were harder to use and not compatible with all digital mediums) — and to date, almost 20 brands use HTML-based virtual, cosmetic makeover tools.
He referred to Stila’s Web-based try-on tool, as it combined social and e-commerce functionalities, as well as e-mailing users with personalized product recommendations. There’s also a new iPhone and iPad app that provides a unique way to “paint” cosmetics on users’ faces.
As for virtual dressing rooms, Aarabi said Brides.com launched a tool that addressed this, allowing consumers to share dress choices on Facebook and start a discussion with friends to get a vote on whether or not they should purchase the look.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews