By  on October 9, 2013

With the introduction of its version 2 technology virtual makeover application, ModiFace is getting even more, well, Mod.

The platform, which has had 25 million app downloads since its inception in 2007, is centered on offering consumers the chance to virtually sample new hair styles, color cosmetics and even skin-care products through facial-recognition technology. This week, ModiFace’s technology was updated to include more detailed product sampling and advanced e-commerce capabilities, which allow consumers to price-compare through retailers including Sephora and

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