Holiday shoppers are plugged into their digital devices.
According to GfK Roper/SapientNitro’s consumer shopping survey about the in-store versus mobile-tablet shopping experience, smartphone owners are putting smartphones and other devices to greater use this year and across a variety of shopping behaviors.
Consumers who bought something using a digital device rose to 74 percent this year, compared with 55 percent last year.
The 2012 holiday season marked a fundamental shift where retailers not only recognized digital shoppers, but accommodated them with everything from GPS-enabled store maps to updated mobile shopping apps for smartphones and tablets.
According to the GfK Roper/SapientNitro survey, retailers could do more. Seven in 10 consumers agreed with the statement “retailers could do more to enhance the in-store shopping experience.” Some upgrades shoppers would like to see include the ability to buy products in-store and have them shipped home at no cost, cited by 79 percent. Free Wi-Fi was cited by 63 percent; interactive displays or kiosks were recommended by 57 percent, and exclusive in-store mobile offers, 56 percent.
According to the GfK Roper/SapientNitro survey, the number of consumers who researched and browsed for products rose to 82 percent this year, from 67 percent in 2011, and 62 percent used an e-mail offer from a retailer, up from 45 percent last year.
SapientNitro also said consumers are using physical stores differently. A majority of digital users, 51 percent, reported that they engage in showrooming, or using stores to browse products while planning to buy products online.
Four in 10 consumers, up from 33 percent last year, said they purchased a product in a store after researching the product online. About 27 percent said they purchased a product online after shopping for a similar item in a physical store.
Twenty-four percent of shoppers had the impression of there being more deals offered this holiday season. An increasing number are using digital devices to help navigate and find the best bargains. Forty-three percent said they are relying more on their smartphone, tablet or computer compared to last year’s holiday shopping season.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye