By  on April 4, 2008

The Mouawad Group is starting to rack up prominent partners the way Nike does shoe deals.

The celebrity-related line introductions for the company's U.S. division this year includes Nicole Richie, Gabrielle Union and Seal, whose wife, Heidi Klum, kicked off Mouawad's celebrity involvement five years ago with the Heidi Klum Collection for Mouawad. Another line, called Pop Watch, will harness record producer Jermaine Dupri's creative talents behind the scenes.

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