By  on April 2, 2008

The Estée Lauder Cos. Inc., Adidas, Lipton, Northwest Airlines, Intel Corp. and CNN are just a few of the companies that have used MyClick Media Limited's marketing technology to reach young people in China. Now MyClick hopes to bring it to the U.S., Europe and Australia.

MyClick can embed an image in any media, including television, and when a consumer snaps a photo of the image with an Internet-enabled digital camera, the phone automatically links to a related Web site. MyClick's idea is that companies will use the technology as part of innovative campaigns with user-generated content, contests, giveaways, voting, coupons, social networking and the like. For example, an image could be incorporated into a hangtag or garment, consumers could upload photos of themselves wearing the garment, vote on which photos they like best, and the winning images could be printed on the hangtags, published online, or e-mailed to friends.

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