NEW YORK — A beautiful model without a stitch of makeup is the cornerstone of a beauty retailer’s latest efforts to sell more cosmetics.
The campaign from Ulta pairs a before-and-after image of a model as the focal point of new advertising that not only directs shoppers to Ulta’s 300-plus stores via coupons, but also encourages women to view a how-to video on Ulta’s Web site and its Facebook page to learn how to achieve the “after” look.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"