By  on July 22, 2011

With a revamped e-commerce site launching this week, Nars Cosmetics is aiming to evolve its brand presence in the digital space.

The new narscosmetics.com is a significant step in the brand’s continual evolution online, said Louis Desazars, chief executive officer of Nars Cosmetics. “We felt strongly that we needed to create a comprehensive online experience that was truly reflective of the brand heritage, coupled with a high-impact luxury shopping environment,” he said.

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